C: 01 P: 03TypedesignPP Gymnasium is to reckon as an experiment, hard to define because its premiss and defining characters have been dictated during its process of creation. It’s a shaggy serif typeface with over 700 characters in two styles, including stylistic alternates, optical sizes, old-style numbers and wide language support. A typeface that has been in the making over a two-year period, where newly acquired knowledge and technique has been applied during the process, hence the name – Gymnasium. Seeing that most of its personality and quirkiness comes from a naive approach and a lack of knowledge, blended together with an increasing respect and insight into the classic principles. The result is a typeface, schooled by its own process.
C: 01 P: 06Identity for an independent design and art publishing company
Pseudonym Publishing is an art and design focused publisher, founded by designers at Bleed. Exploring the common grounds of design, photography, text and artistic projects. Pseudonym wants to see the effect of initiating projects as graphic designers, rather than being introduced late in the process of production. They want to create titles and projects where different disciplines come together and benefit from each others expertise, in addition to being a relevant and clear voice in the industry. The identity is based on simple typographic principles, together with an illustrated universe created together with esteemed artist Espen Friberg.
C: 04 P: 02Packaging Design for organic apple juiceBespoke typeface
A thousand years ago the Hovedøya munks planted the first trees in what would become the apple orchard of Abildsø Gård, a historical farm in the outskirts of Oslos city center, today the garden is the home of more than 7500 trees. The design is based around a play on the Norwegian name for apple juice;‘Eplemost’,which translates to the juice of crushed apples. As a main component we’ve drawn two apples being crushed by the logotype, supported by an eclectic custom monospaced typeface, alluding the contrast between a natural product and the semi-mechanical process of converting it into juice.
C: 01 P: 04Typedesign
Bespoke typeface for Bleed Design Studio.
C: 03 P: 06Book Design
C: 03 P: 05Book, Published by Pseudonym Publishing.100 x 150mm, 40 pages, 250 Copies.What happens when art evolves through dialogue? Interlogue seeks to answer this question by engaging an anonymous conversation between a photographer and a writer. Not knowing each others identity, they converse through an exchange of text and images, each piece interpreting and feeding off the previous, ultimately creating art that is unaffected by prejudice. Each edition of Interlogue explores a new set of conversations. Buy
C: 03 P: 04Book, Published by Pseudonym Publishing.155 x 210mm, 246 pages, 250 Copies.Pseudo is a collection of dialogues with Scandinavian designers, on the topic of concepts and rhetoric in todays design scene. Revolving around topics such as 'what differentiates an idea and a concept' and the consequence of talking to much in abstract terms. Buy
C: 04 P: 01Album cover + 12" record.Reversed paper, Offset-print + Clear varnish.Album cover and record design for artist Fay Wildhagen. Exploring her transformation as an artist. The design portrays her artistic ambiguity, wild nature - refined.
C: 01 P: 06Poster & catalogue for a Group show in Antwerpen, BEL.Two-fold, rise-printed in Oslo. Alternate backside.Poster and catalogue for 'Final Proposal', a group-show in Antwerpen, BEL. Dominant use of typography, mixes with 3D-sculptures of null-hypersurfaces. Alternate backsides, one with the exhibition text, and a second alternative with information on the exhibited artists, stacked in random heaps at the gallery.
C: 03 P: 01Artbook/Photobook for Norwegian parfume brand Son Venïn.Photohraphs by Malene Lilleheim.Posthume, a cross-bred photo/art-book, conceptualising the nordic heritage and the cultural passage embedded in it. It's content is a reflection of the symbiosis between rugged rural landscapes, skin and living creatures – working as a sub-layered narrative for Son venïns latest addition to its product range. Offset-printed and bound in Oslo, photographs by Malene Lilleheim. Designed at Bleed. Edition of 500.
C: 01 P: 05Identity and poster-series.Photohraphs by Studio Dreyer Hensley.Styling by Kirsten Visdal.Håndverk+ is a three-day festival in Vågå, Norway. Celebrating the historical heritage of Norwegian craft, embracing the transition into todays emerging commercial markets. The identity mixes composition and typographic form to supplement the festivals theme; gapping the bridge between tradition and contemporary. Done at Bleed.
C: 01 P: 02Bespoke typeface, Exhibition identity.Client, PULSAR Art Gallery – Antwerpen, Belgium.Bespoke display typeface designed to accommodate a group-show in Antwerpen, Belgium. A multi-national ensemble and art forms laid the ground for a compound of cultural references and aesthetic appropriation. The typeface is grounded in experimentation with floating form and alternating temperament, contrasting the rest of the identity and its concept.
C: 04 P: 01-1Digital writing software.A writing software, visualising the thought process behind the writing process. A timer is attached on the cursor, forcing white-space into the block for every inactive second – creating a void in the text, true to a pause for thinking or reflecting. Deleted characters are substituted with hyphens to show the trial and errors. Done in collaboration with Developer Kristoffer Lundberg.
C: 03 P: 02Artist Book. Published on Pseudonym Publishing. Edition of 300. Riso-printed in Mexico.Anthropos – an artisitic exploration on the topic of human impact on geology and eco-systems. Art Direction, design & bespoke typeface. The design narrative builds on the artist' wish for a chaotic display of todays habitus. The book contains two bespoke typefaces, contrasting the evolution and regress as a result of technology. Japanese text lines are generated from Google Translate, and works as a comment to de demise of individual culture and uniqueness, comprised by technological evolution – in addition to an analog GIF, depicting the first test-bombing of a live-stock farm with nuclear weapons.→ Read More
C: 03 P: 03Book. Published by Fiktiv Forlag. Written by William Stormdal.'A 300 Page Poster' is an attempt to delve deeper into alternative ways of justifying and explaining the phenomena addiction. Combined personal storytelling and humaniora. Bespoke typeface in two weights 'Social' and 'Alone.' A monospaced grotesk used to simplify the mechanics of additction; controlled and ordered when in social contraptions, and the un-shackling of expectations and requirements when left alone.
C: 01 P: 01Identity & bespoke typeface.Silver, European Design Award, Original typeface.Indentity and bespoke typeface for Eikund, a new Norwegian furniture manufacturer, re-launching classics from the 60-70's. The identity revolves around the principles of Norwegian design, elegant, modern but yet quirky and exposed. With typography-heavy layouts demonstrating the qualities and oddities of their typeface, and paired with a noisey orange brand colour, Eikund successfully established a unique presence in a one-sided segment.
C: 01 P: 03Identity & Art Direction.Identity for Tom Woods SS17 'Jour Nuit', meaning 'night & day.' We developed a concept based around the duality of text. Applying seemingly kind and warming excerpts from suicide letters, creating a dynamic between perception and reality – this also seconds as a comment to the headless applications of city names and famous band logos, used by corporate giants, so consumers can buy into cultural capital. The texts are referenced, to seek out the full narrative.
2018 © William Stormdal